About Us

From the country that was first to split the atom, climb Mt Everest and string out the Lord of the Rings & Hobbit trilogies over more than 17 hours, comes AskNicely to champion the pursuit of customer experiences worth raving about.

AskNicely is a SaaS platform that helps businesses (especially startups) increase customer retention and referrals using the Net Promoter Score framework (the world's leading measure of customer loyalty).

You see, customers don't trust traditional marketing anymore, they trust what their mates say. So smart brands like Apple, Amazon and Zappos rely on Net Promoter Score (NPS) to proactively discover what customers ACTUALLY think and take action on that feedback.

With AskNicely, it just takes minutes to automate the whole Net Promoter Score framework to:
1. Track Net Promoter Score over time
2. Align your whole team with customer sentiment
3. Act immediately to fix issues
4. Engage advocates to recommend your brand
5. Prioritise service improvements according to customer insights

In true startup fashion, we originally started as two guys in a garage with a big vision to champion customer first marketing. Today, we're building a global SaaS business from Auckland, New Zealand.

Business size

26-100 employees

Commercial presence