Qualmark is New Zealand tourism's official quality assurance organisation, providing recognition of quality tourism experiences. The primary role of Qualmark is to ensure international and domestic travellers can easily select high quality, professional and sustainable tourism products. Through the provision of independent quality assurance, Qualmark gives consumers and travel trade further confidence in the products and experiences they purchase.
Jointly owned by Tourism New Zealand and the New Zealand Automobile Association, and backed by leading industry organisations, it provides a star grading system for accommodation providers and venues, and a quality endorsement programme for tourism activities, transport and services.
The programme is run as a service to the New Zealand tourism industry on a not-for-profit basis. There are now over 2,100 tourism businesses carrying a Qualmark and each benefit from not only improving business practices and building capability but also the credibility and visibility offered by the Qualmark logos.
When you see a business displaying the Qualmark symbol you can be assured that the business has met stringent quality standards and environmental criteria - earning New Zealand tourism’s official quality mark.